Marketing
Customers need to find you, understand what you offer, and trust you enough to get in touch.
If you're running a business yourself, marketing can become another job on an already full list. You need a professional online presence and useful tools, with support that fits the size of your business.
I bring thirty years of website and digital marketing experience to small, owner-operated businesses. That includes microbusinesses where the owner is also doing the selling, serving the customers, and keeping the books.
The work can include a new or improved website, hosting and ongoing support, email and text marketing, or help with your local online presence. AI website agents and automation can answer common questions or reduce repetitive tasks when they serve a useful purpose.
We start with what your business needs and agree on the work. Sometimes that's a specific project. Sometimes it's ongoing marketing and support. The tools should make running the business easier, rather than give you another full-time job.
Website design and development
A website on Concrete CMS that you can edit yourself, built to be found by search engines and by the AI tools people now use to look for local businesses. Serious, business-grade, and sized to what you actually need.
AI agents and business automation
An AI agent on your website or phone that answers questions, qualifies leads and books appointments around the clock, plus automation for the repetitive work that eats an owner's week.
Hosting, maintenance and care
Fast, secure hosting with updates, backups and monitoring handled for you. You run the business; I keep the site running.
Local search and digital presence
Google Business Profile, local search, reviews and the directory listings that decide whether a nearby customer finds you or your competitor.
Email and text marketing
Lists built from your real customers, and regular communication that brings them back: weekly previews, birthday clubs, event announcements. One client's list went from zero to 8,000 email and 3,000 text subscribers.
Operational efficiency with AI
A practical look at how your business runs day to day, and where AI tools can take hours off scheduling, follow-up, reporting and the paperwork nobody enjoys. Specific recommendations, not a lecture about the future.
Ongoing marketing advice and support
A standing relationship with someone who knows your business, answers the phone, and tells you what's worth doing and what isn't.
The people I bring in
I do much of the work myself. When a business needs skills beyond my own, I bring in specialists I've worked with for years and would hire for my own business.
Many are building a next chapter of their own after agency or corporate careers. I recommend the people, coordinate the work, and stay involved so you have someone who understands the whole business.
That network can help with:
- Paid search (Google Ads)
- Social media marketing
- Print and promotional materials
- Video production
- Photography
We discuss what's needed before adding work. A small business doesn't need every service on the list.
Your Next Move
Have an idea you'd like to talk through, or a business that could use some practical help? I'd enjoy hearing what you have in mind.